Aurum Hair - Luxury Hair Atelier

Aurum Hair is a high-end hair atelier where artistry meets elegance. Rooted in the name "Aurum" - Latin for gold - this brand embodies sophistication, radiance, and timeless beauty.

Brand Vision

The goal was to craft an identity that reflects the refined experience of the salon - an oasis of luxury where every detail is curated for the modern, confident woman. The visual language needed to feel effortlessly chic, warm, and inviting, while maintaining an elevated, premium aesthetic.

Brand Identity

The logo was designed with intention, using a sophisticated serif typeface with subtle, wave-like details in the letters A and R - an elegant nod to flowing hair. Complemented by a harmonious color palette of warm beige, rich browns, and golden hues, the brand exudes softness, luminosity, and refinement.

Luxury Haircare Line

To extend the salon experience beyond its doors, a bespoke haircare line was envisioned - featuring premium formulas in sleek, minimalist packaging. The design seamlessly integrates with the brand identity, using golden accents, refined typography, and a tactile, high-end finish that speaks to modern luxury.

The Experience

Aurum Hair is more than just a salon; it’s a sanctuary of beauty and self-care. This identity was crafted to capture that essence - turning every touchpoint into an invitation to indulge in effortless sophistication.