CASSIA ÉTERNEL - A Timeless Identity for a Timeless Brand
Luxury is not just about fashion - it’s about an experience, a feeling of effortless elegance and refined simplicity. The branding for Cassia Éternel, a luxury womenswear atelier, was designed to embody sophisticated femininity, timeless style, and quiet opulence.
The color palette tells a story of grace and power - deep, rich burgundy conveys confidence and strength, while soft, creamy beige adds a sense of warmth and understated luxury. This contrast mirrors the essence of Cassia Éternel: a brand that balances bold elegance with delicate refinement.
A classic serif typeface reinforces the brand’s timeless and couture-inspired aesthetic, evoking the sophistication of haute couture houses. The minimalist yet striking logo reflects the atelier’s commitment to purity in design - where every detail is intentional, and simplicity becomes the ultimate statement of luxury.
A visual identity as eternal as style itself - for the woman who knows that true elegance never fades.












